{"id":2770,"date":"2024-05-09T12:00:53","date_gmt":"2024-05-09T12:00:53","guid":{"rendered":"https:\/\/boutiquevisionmedia.com\/?p=2770"},"modified":"2024-05-09T12:00:54","modified_gmt":"2024-05-09T12:00:54","slug":"luxury-hoteliers-must-prioritise-authenticity-personalisation-and-guest-experience-to-stand-out-in-a-competitive-market-say-experts-at-atm-2024","status":"publish","type":"post","link":"https:\/\/boutiquevisionmedia.com\/?p=2770","title":{"rendered":"Luxury hoteliers must prioritise authenticity, personalisation and guest experience to stand out in a competitive market, say experts at ATM 2024"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>Panellists explained how luxury hospitality companies can distinguish themselves in a saturated sector during a session at ATM 2024<\/em><\/li>\n\n\n\n<li><em>High-end hoteliers in the Middle East have an opportunity to redefine modern luxury by bringing together global figureheads and authentic, homegrown talent<\/em><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Adopting a hyper-personalised approach to the guest experience can help luxury hospitality brands to engender customer loyalty and drive repeat business<\/em><\/li>\n<\/ul>\n\n\n\n<p>Industry professionals explored ways to stand out in the Middle East\u2019s oversaturated luxury travel segment at <a href=\"https:\/\/www.wtm.com\/atm\/en-gb.html\">Arabian Travel Market (ATM) 2024<\/a>, which concludes today at Dubai World Trade Centre (DWTC). Panellists speaking during the exhibition\u2019s luxury summit said authenticity, personalisation and the guest experience were among the key considerations for brands looking to distinguish themselves from the competition.<\/p>\n\n\n\n<p>Industry experts noted that while the architectural designs of hotel operators\u2019 premises may vary, it is important for luxury brands to establish common values and authentic experiences across their portfolios. From the language used to convey a company\u2019s offering to the integration of local heritage and culture within individual hotels, speakers told ATM attendees that luxury players must remain laser-focused on delivering unique value propositions for guests.<\/p>\n\n\n\n<p>Panellists participating in the <a href=\"https:\/\/www.wtm.com\/atm\/en-gb\/whats-on\/atm-conference-programme\/sessions-details.3643.213751.summit-next_level-luxury-how-to-stand-out-as-truly-premium-in-an-oversaturated-market.html\">Next-level Luxury: How to Stand Out as Truly Premium in an Oversaturated Market<\/a> summit included Claudia Kozma Kaplan, SVP &amp; Global Head of Brand at Raffles; Richard Alexander, GM of The Lana (Dorchester Collection); Michael Grieve, Chief Brand Officer at Jumeirah; and Marco Franck, Chief Hospitality Officer at Boutique Group. The session was moderated by John O&#8217;Ceallaigh, Founder of The Luxury Travel Edit Limited.<\/p>\n\n\n\n<p>Participants said that rather than attempting to replicate luxury across multiple locations, the most successful luxury hospitality brands are infusing their hotels with local art, music and cuisine. For example, panellists acknowledged the value that can be added by the personal involvement of renowned celebrity chefs, but noted the importance of simultaneously nurturing and providing opportunities for homegrown culinary talent.<\/p>\n\n\n\n<p>Speakers also emphasised the pivotal role of effective recruitment and retention in establishing teams that are equipped to meet and exceed expectations through hyper-personalised service. From retaining information about customers\u2019 favourite foods to their children\u2019s birthdays, summit participants told attendees that exceptional guest experiences are essential for luxury hoteliers looking to distinguish themselves in an overcrowded market.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/danielle-curtis-b75b3929\/?originalSubdomain=ae\">Danielle Curtis<\/a>, Exhibition Director ME, Arabian Travel Market, said: \u201cGiven the number of players in the Middle East\u2019s luxury hospitality segment, it is no surprise that hoteliers are looking for new ways to stand out from the crowd. It was fascinating to hear such a diverse array of insights from our panellists, who provided some excellent examples of how brands can redefine what modern luxury means to their guests.\u201d<\/p>\n\n\n\n<p>Elsewhere on the final day of ATM 2024, attendees took to the Global Stage to share their knowledge and expertise with the next generation of travel and tourism talent at the <a href=\"https:\/\/www.wtm.com\/atm\/en-gb\/whats-on\/atm-conference-programme\/sessions-details.3643.214062.network-with-future-leaders.html\">Network with Future Leaders<\/a> session, which was attended by university students from around the UAE.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, the <a href=\"https:\/\/www.wtm.com\/atm\/en-gb\/whats-on\/atm-conference-programme.html?tags=Summit#\/sessions\/day\/3\">Sustainability Summit<\/a> concluded four days of engaging industry summits today, exploring topics such as <a href=\"https:\/\/www.wtm.com\/atm\/en-gb\/whats-on\/atm-conference-programme\/sessions-details.3643.213936.summit-cop28-unpacked-charting-travel%E2%80%99s-path-to-sustainability.html\">COP 28 Unpacked: Charting Travel&#8217;s Path to Sustainability and Leveraging Sustainability for Luxury Markets.<\/a> A panel of 12 international speakers gathered for the final session on ATM\u2019s Future Stage, addressing <a href=\"https:\/\/www.wtm.com\/atm\/en-gb\/whats-on\/atm-conference-programme\/sessions-details.3643.214144.find-your-2024-niche-top-trends-to-tap-in-2024.html\">The Top Trends to Tap in 2024<\/a>.<\/p>\n\n\n\n<p><strong>Arabian Travel Market (ATM),<\/strong> now in its 31<sup>st<\/sup> year, is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry professionals explored ways to stand out in the Middle East\u2019s oversaturated luxury travel segment at Arabian Travel Market (ATM) 2024, which concludes today at Dubai World Trade Centre (DWTC). Panellists speaking during the exhibition\u2019s luxury summit said authenticity, personalisation and the guest experience were among the key considerations for brands looking to distinguish themselves from the competition. Industry experts noted that while the architectural designs of hotel operators\u2019 premises may vary, it is important for luxury brands to establish [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-2770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Luxury hoteliers must prioritise authenticity, personalisation and guest experience to stand out in a competitive market, say experts at ATM 2024 - Boutique Vision Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boutiquevisionmedia.com\/?p=2770\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury hoteliers must prioritise authenticity, personalisation and guest experience to stand out in a competitive market, say experts at ATM 2024 - Boutique Vision Media\" \/>\n<meta property=\"og:description\" content=\"Industry professionals explored ways to stand out in the Middle East\u2019s oversaturated luxury travel segment at Arabian Travel Market (ATM) 2024, which concludes today at Dubai World Trade Centre (DWTC). Panellists speaking during the exhibition\u2019s luxury summit said authenticity, personalisation and the guest experience were among the key considerations for brands looking to distinguish themselves from the competition. 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