Under the patronage of the Ministry of Investment, H.H. Prince
Bader bin Fahad bin Abdullah Al Saud and Mr. Ammar Altaf,
Assistant Deputy Minister, have officially opened the sixth edition
of Automechanika Riyadh
Key topics to be explored at the three-day showcase include
Innovations in Smart Mobility within the Kingdom, Enabling
Sustainability Mobility through EV Charging Infrastructure in KSA,
and Growth Opportunities in the GCC Automotive Aftermarket
The event will feature a record number of exhibitors, with more
than 340 from 26 countries and over 8,000 visitors expected
Riyadh, KSA: Automechanika Riyadh, the highly anticipated trade show
for the Saudi Arabian automotive market, has been officially inaugurated
by H.H. Prince Bader bin Fahad bin Abdullah Al Saud and Mr. Ammar
Altaf, Assistant Deputy Minister, Ministry of Investment.
The event takes place from today, 30 April, to Thursday, 2 May 2024, at
the Riyadh International Convention and Exhibition Centre (RICEC).
During the official ribbon-cutting and tour, both H.H. Prince Bader bin
Fahad bin Abdullah Al Saud and Mr. Altaf visited several of the 340
participating companies, a 448% increase in exhibitor numbers
compared to the last edition of the show, while spanning three halls and
occupying over 11,000 square metres of exhibition space.
This was followed by a keynote speech by Mr. Altaf, part of the
Automechanika Riyadh Academy, in which he outlined the Ministry’s role
in regulating, developing, and promoting domestic and foreign
investment in the Kingdom and protecting investors’ rights.
More than 26 countries will be represented at the exhibition, including
six country pavilions, including China, Taiwan, Thailand, Hong Kong,
Korea, and Singapore. Countries including Germany, the UK, the United
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States, Japan, India, and Pakistan will also be represented, giving
Automechanika Riyadh a truly international flavour business profile.
Closer to home, Saudi Arabia, the UAE and Qatar will have a significant
presence, with KSA exhibitors taking over 25% of the total exhibition
space and featuring several first-time Saudi exhibitors.
Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows &
Conferences, said: “With more than 8,000 visitors expected and a
record number of exhibitors, Automechanika Riyadh stands as the
leading exhibition for Saudi Arabia’s automotive aftermarket. This year,
we are presenting cutting-edge innovations that are defining the sector
and providing an unmatched venue for networking, educational
opportunities, and business dealings.”
Aly Hefny, Show Manager, Automechanika Riyadh, Messe
Frankfurt Middle East, added: “The next three days promise to be a
catalyst for the future of the automotive aftermarket in the region and
globally. This impact is amplified by our international reach, the
exceptional calibre of exhibitors showcased, and insights from world-
class speakers, making it a game-changing event for the industry
worldwide.”
The Automechanika Riyadh Academy will take place throughout the
three-day exhibition, featuring keynote presentations, panel discussions
and market updates under two themes: Accelerating KSA’s Mobility and
Way Forward – KSA’s Automotive Aftermarket.
Other sessions on the opening day as part of the Academy, which is
held under two distinct themes, Accelerating KSA’s Mobility and Way
Forward—KSA’s Automotive Aftermarket, included insights from Frost
& Sullivan’s Robin Joffe, Partner & Managing Director, Middle East,
Africa & South Asia, and Mark Notkin, Chief Innovation Officer,
Petromin Corporation, who discussed leveraging electrification for
sustainable mobility.
James Luxbacher, Chief Business Development Officer, SIXT KSA,
provided insights into innovations in smart mobility within the Kingdom,
focusing on Integrated Smart Transportation Systems, the adoption of
Electric and Autonomous Vehicles and digital platforms and mobility
services.
Automechanika Riyadh features eight product categories which include
Parts & Components, Electronics & Systems, Accessories &
Customising, Tyres & Batteries, Car Wash & Care, Oils & Lubricants,
Diagnostics & Repair and Body Paint. The event is one of 14
Automechanika events worldwide and is licensed to 1st Arabia
Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.
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Picture Caption: (L-R) Under the patronage of the Ministry of
Investment, H.H. Prince Bader bin Fahad bin Abdullah Al Saud and Mr.
Ammar Altaf, Assistant Deputy Minister, have officially opened the sixth
edition of Automechanika Riyadh
