Prophet Associate Partner and Head of MENA, Rawan Darwish, shares insight on business trends and how they are continually developing businesses throughout the GCC following the brand campaign for the Abu Dhabi Department of Culture and Tourism 

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About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable, or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative, and sustainable. 

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts, and creatives, Prophet has worked with the world’s most successful companies, including AXA, Formula E, Samsung, and Saudi Aramco, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com 

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